Content Management

Content section is the central area where the page structures, visual areas, and user-facing content within the marketplace are managed. Under this heading, the platform’s interface, navigation structure, and showcase layouts can be customized, configured according to different scenarios, and managed through dynamic content controls. Thanks to content management, page layouts, redirects, and visual components can be controlled without the need for technical development, supporting both user experience and operational flexibility.

Templates

In the marketplace system, Templates are predefined structures that enable product and content information to be created with a standard visual and structural layout. Templates under the Content section are designed to ensure that, especially in PDP areas, headings, text fields, and content blocks are presented with the same visual hierarchy and layout logic. This structure provides consistency across the platform and prevents manual and unstructured content creation.

A new template can be created using the Add Template button located in the top-right corner of the Template Management page. During the template creation process, the template type and template name must first be defined. The template type is selected from the options provided by the system: Section, Showcase, Showcase Page, Special List, and Block. During the creation process, the system checks whether the template complies with the rule set of the selected type, and the creation is completed once compliance is confirmed.

All created templates are listed on the Template Management page. When navigating to the details of any template, the user is presented with the Template Type, Template Name, Description, Category, Cover Image, Preview Image, and the main Template Content area where configuration is performed. These fields allow the basic template information to be viewed and edited.

In the Lidia Console, the Template Content area is empty by default. This area is populated only within the structure provided by the selected template type before content is created. Templates do not offer a free-form structure; each template operates with a specific content and layout logic aligned with its intended use.

Within this scope, the Console administrator:

• Creates the template content in accordance with the template types provided by Lidia

• May request the preparation or modification of template content from the Lidia Admin when needed

Templates predefine:

• Which fields the content will consist of

• In which layout these fields will be displayed on the page

• Within which template type the content will be used

Thanks to this structure, content is created with a standard layout, visual and structural consistency is maintained, and content management is handled centrally.

Lidia provides 5 different template types for use in content management. Each template type is designed for a different usage scenario: Section Used to create a separate content area within a page. It allows content to be grouped within a specific layout. Showcase Used to prominently display content, campaigns, or visuals that need to stand out. Showcase Page Used for independent, full-page content created with a showcase logic. Special List Allows multiple items with the same structure to be displayed as a list with a defined ordering logic. Block Used to create small, modular, and reusable content areas within a page.

Pages

Pages is the area where all static and dynamic content presented to users on the marketplace is structured and managed. Through this section, controlled, consistent, and reusable page structures can be created for different content types such as categories, brands, campaigns, stores, or special lists. Page management standardizes both the user experience and content operations by ensuring that content is presented in the correct context, with the correct template and layout.

• Creating a Page

A new page can be added to the system using the Create New Page button located in the top-right corner of the Page Management screen. When creating a new page, the page characteristic must first be selected. The page characteristic defines the purpose of the page and the type of content it represents. This field can be one of the following options: Standard,Category,Brand,Store,Campaign,Special List,Topic.

After selecting the page characteristic, the page is created by entering the Page Name, Page Code, and Location information. The selected page characteristic directly affects the template and structure used by the page.

• Page Detail

When navigating to the details of any created page, the user is presented with 4 main sections where the page configuration is managed.

• Basic Information

The Basic Information section contains the main definitions of the page. This section includes:

Page name,Page template,Page code,Tags

Since the page characteristic is selected during page creation, the page template field is automatically populated according to the selected characteristic.

• Standard → generic

• Category → category

• Brand → trademark

• Store → store

• Campaign → promotion

• Special List → customList

• Topic → topic

This mapping ensures that each page type is created only with the template appropriate to its purpose and that structural consistency is maintained. On the right side of the Page Detail screen, a prototype preview of the created page is displayed. This area allows a quick visual preview of the page’s current structure.

• Page Structure

The Page Structure section is the main area where the content layout and components of the page are managed. This area is not a free-form design editor; content is created using predefined content building blocks provided by Lidia Console. This approach ensures that page designs remain consistent and sustainable.

Using the Add Section area, the following General Content Structures can be added to the page:

• -Paragraph -Basic List -Button -Divider -Video -Image -Two-Row Image -Spacer -Heading -Showcase -Advanced List

Each of these structures is designed to address a specific content need on the page. Content building blocks can be used individually or combined to create blocks. Through the use of blocks:

• Multiple content elements are grouped under a single structure

• Page layout becomes more readable and organized

• The same structure can be reused across different pages

This structure both accelerates content creation and ensures visual and structural consistency across pages.

• SEO

In the SEO section, meta title, meta description, and other search engine optimization settings related to the page are configured. This area supports proper indexing of the page by search engines and helps increase organic visibility.

• Slug

The Slug section displays and manages the page’s URL structure. This field represents the page’s access address on the marketplace and is directly related to SEO.

Redirects

The Redirects section is the area used to centrally manage URL changes on the marketplace. This structure aims to ensure that users and search engines are directed to the correct pages for moved pages, updated content, or URLs that are no longer in use. In this way, both user experience is preserved and potential SEO issues such as broken links and traffic loss are prevented.

Using the Add Redirect button located in the upper right corner of the Redirects page, a new redirect can be defined. During this process, a redirect is created by entering the Old URL and New URL information. The defined redirects are listed with the Old URL, New URL, Redirect Code, and Status columns. The redirect code indicates which HTTP redirect type is used for the relevant URL redirect, while the status information shows whether the redirect is active or inactive.

For scenarios that require bulk operations, the page includes an Import button. With this button, multiple redirects can be added at once by uploading a file prepared in Excel format. Similarly, by using the Export All button, all redirects defined in the system can be exported in Excel format. This feature provides operational convenience for documenting, backing up, and sharing redirect records with different teams.

The Redirects section is a critical management area that supports the smooth publishing of changes made in content management, SEO activities, and page configurations.

Menus

Menus are the core navigation structures that enable users to move easily and quickly between pages within the marketplace. Positioned in fixed areas such as the header and footer, menus operate independently of page content and direct users to relevant pages or links through menu items. This structure aims to provide a consistent and clear user experience across the platform.

Using the Add New Menu button located in the top-right corner of the Menus page, a new menu can be created in the system. During the menu creation process, the menu name is entered and the active/passive status of the menu is defined. Once completed, the menu appears in the menu list and becomes available for editing.

When navigating to the detail view of a menu, the user is presented with the menu name and the area where menu items are managed. In this section, new menu items can be added, existing items can be updated or deleted, and the order of items can be rearranged. The ordering of menu items determines the priority in which they are displayed to users on the marketplace.

When adding a new menu item, the item type is selected first. Item types may include category, brand, product, custom list, content, or custom link. After selecting the item type, the corresponding target is defined and the link behavior is configured. The link can be set to open on the same page or in a new browser tab. Additionally, label information can be added to the menu item, and a visual can be assigned if desired.

Thanks to this flexible structure, menus provide a powerful control area for both content management and user experience. Menu structures support the platform’s information architecture while enabling users to reach the content they are looking for in the fewest possible steps, creating a cohesive and efficient navigation experience across the marketplace.

Storefronts

Storefronts are special page structures within the marketplace that enable specific content to be highlighted in a controlled and attention-grabbing manner. Unlike product listing or category pages, showcases are designed to present selected content—such as campaigns, collections, brands, or seasonal themes—under a single scenario. This structure helps users reach the content the platform aims to highlight more quickly and provides a smooth, guided browsing experience.

A new showcase can be created using the Add New Showcase button located in the top-right corner of the screen. During the showcase creation process, a showcase name is first entered, followed by the selection of a showcase template. The templates provided by the system include No Template, Category Detail Banner, Homepage Showcase, and Category Showcase. The selected template determines how the showcase will be structured and displayed on the marketplace.

When navigating to the detail screen of any created showcase, two main sections are presented. The first section, Basic Information, displays the showcase name and allows management of the showcase’s general identifying information. The second section, Showcase Pages, is where the content structure of the showcase is created and managed. Within this section, new pages can be added to the showcase using the Add Page button.

During the page-adding process, the type of the showcase page is selected. The system offers three different showcase page types: Image Showcase Type, Video Showcase Type, and Template Showcase Type. The image showcase type is used for showcase content built around visuals, while the video showcase type is preferred for scenarios where video-based storytelling is emphasized. The template showcase type enables the creation of more standardized and controlled showcase pages using predefined template structures.

With this structure, showcases become a key component of campaign management, content highlighting, and marketing strategies. While ensuring that the main marketplace flow remains uninterrupted, showcases allow selected content to be brought to the forefront and enable users to access relevant content more quickly through clear and effective guidance.