Sellers
The Sellers section is where all sellers, business partners, and dealers defined in your marketplace system are centrally managed. Through this section, existing sellers and dealers can be listed, marketplace statuses can be monitored, and seller-related operational information can be viewed. In addition, new sellers who apply through the onboarding process can be displayed and evaluated in this area.
Each seller’s application and profile information can be reviewed in detail, and approval or rejection actions can be performed for applications. Furthermore, depending on organizational needs, new seller and dealer additions can also be carried out manually through the system. The Sellers section supports the end-to-end management of the seller and dealer lifecycle, contributing to the controlled and sustainable operation of marketplace processes.
- Seller List
When the Seller List page is opened, there are two main sections: Sellers and Applications. Under the Sellers section, the names, ID numbers, and active/passive statuses of all sellers defined in the system are listed in the initial view. By clicking the Details button next to each seller, you can access a total of 13 different screens containing detailed information about the selected seller. The seller can be removed from the system using the delete button located on the same row.
The Import Data button located in the upper-right section of the Sellers page is used for bulk seller creation. Through this button, the sample Excel template provided by the Lidia Console can be downloaded. After editing this file by entering the required basic seller information and uploading it back to the system, sellers can be added to the list in bulk. This method is particularly used to reduce manual data entry during high-volume seller onboarding processes.
Using the Export Data button, an Excel file containing the basic information of all listed sellers or selected sellers can be exported. This operation can be used for reporting, analysis, archiving, or data sharing with other systems.
Add New Seller
When the Add New Seller button is clicked, basic information such as the seller name, company type ( individual company, sole proprietorship, joint-stock/limited company ) , product catalog type ( physical, digital, physical and digital) and page URL address is requested. After entering this information, the onboarding process continues with the next steps. If the process is exited before completion, the seller is considered to be created in draft status, and the seller status is displayed as Draft in the list.
The onboarding process consists of the following steps:
Authorized Information
Company Information
Store and Operation Information
Company Documents
Preview and Approval
Once all steps are completed, the seller application is listed in the system with a Approved or Rejected status.
- Applications
Under the Applications section on the Seller List page, sellers who have applied through the onboarding process are listed. In this list, columns display the organization name, role, application owner, application date, and application status. This area is used for evaluating new seller applications and tracking the onboarding process.
Seller Detail Screens
Within the Sellers section of the Lidia Console, the Seller List page allows you to navigate to each seller’s detail screens to track seller-related information. By clicking the Details button for a seller, multiple detail screens associated with that seller are displayed. These screens enable end-to-end monitoring of the seller’s store status, performance, company information, and operational structures.
1. Store Dashboard
The Store Dashboard is the main screen where the overall status and performance of the seller’s store are summarized. In this area, store name, store code, associated organization, active and published status, and application details are displayed in the summary panel at the top.
Below this section, the first look area displays the store rating, total earnings, number of active products, number of active categories, and a sales chart. From the store rating panel, access to the store evaluation report is provided, while the total earnings panel and sales chart allow navigation to the store sales reports.
Under the Store Performance section, key performance metrics are displayed, including total order count, average order value, order fulfillment rate, average delivery time, return rate, and number of pending orders. From the total orders, order fulfillment rate, and pending orders sections, users can navigate to the Orders page under the Sales section in the left menu to view all orders associated with the store.
2. Main İnfo Screen
The Main İnfo screen is where store and company details related to the seller are displayed and managed. On this screen, store status information (such as active, passive, draft, ready to publish, deleted, or frozen) and store-related details such as the store name can be accessed.
Company information including company type, tax office, tax number, and trade registry number, as well as detailed address information, are also available on this screen. At the bottom of the page, the Warehouse Information section displays the warehouses used by the store for return processing and product shipment operations. The addresses and types of return warehouses and outbound warehouses used for product shipments are listed here. Multiple warehouses can be added, and they can be set as default based on their operational purpose.
3. Filter Management
The Filter Management section is where the filters that will be displayed with priority on listing pages are defined in order to improve the user experience. Through this section, filters that help users find products more quickly and easily can be configured.
Lidia Console provides the following main filter categories during the filter configuration process:
Categories
Trademarks
Price Range
Properties
Options
Tags
From the options under these categories, the ones suitable for your store can be selected to create customized filter sets. The created filter sets can be configured according to store needs, and the order of the filters within each set can be customized as desired.
4. Page Management
The Page Management section is where the seller’s store page displayed on the marketplace is created and customized. In this section, the seller’s display name on the marketplace, page template, tags, and similar fields are configured to design the store page.
From the Add Section area located at the bottom of the page, ready-made sections, blocks, and basic components provided by the Lidia Console can be added to the page. This structure allows flexible and manageable page layouts to be created without the need for coding.
Within the Sections area, general content structures can be defined. For example, four-card homepage layouts, monthly deals sections, campaign showcases, or featured content areas can be created. When adding a section, a basic component is first selected from the list. These basic components include paragraph, button, simple list, divider, video, image, showcase, and advanced list.
By combining the selected basic components, page sections are created and can be positioned on the store page in the desired order. This structure enables sellers to customize their store pages in line with their brand identity and marketing needs.
5. SEO Management
The SEO Management section is where search engine optimization settings for the seller’s store page are configured. Through this area, SEO-related information such as page titles, meta descriptions, keywords, and URL structures can be defined to improve the visibility of the store in search engines. Proper configuration of these settings helps increase organic traffic and enhances the discoverability of the store page.
6. Slug Addresses
The Page Addresses section is where the address = URL configurations of the store page are listed and managed. Through this page, different store addresses are displayed together with their priority, language/region, and status information. Page addresses are used to ensure proper routing and access management in stores with multi-language or multi-market structures.
7. Authorized Persons
The Authorized Persons section is where users associated with the seller and their access permissions are managed. In this section, the username, email address, assigned role, and access status of authorized persons are displayed. The permission levels of seller-related users are controlled through this screen to ensure operational security and proper task distribution.
Through this area, new authorized persons can be defined, and updates can be made to the roles or access statuses of existing users. The Authorized Persons section aims to centrally manage seller-based user access.
8. Products
The Products section is where the seller’s products are listed and basic product information is displayed. On this page, products are listed under the columns Product Name, Barcode, Seller Unique Code, Commission Rate, Product Trademark, Product Category, Stock and Price. This structure allows the seller’s product portfolio, stock status, and pricing information to be monitored from a single screen.
The Products section aims to facilitate seller-based product tracking and enable quick analysis of basic product performance information.
9. Orders
The Orders section is where the seller’s orders are listed and order processes are tracked. Through this section, order statuses, order dates, and total amounts are displayed, enabling operational tracking of orders. The Orders section contributes to monitoring seller performance and managing order processes effectively.
10. Accurals
The Accurals section is where the seller’s financial earnings and payment processes are tracked in detail. This screen displays period-based revenues, deductions, and net payout amounts for the seller in a summarized manner.
In the summary area at the top of the page, the Total Progress Payment (TRY) represents the net amount to be paid to the seller at the end of the period and is calculated by taking sales, returns, commissions, and other expenses into account. The Sales Amount shows the gross total of sales made within a specific period. Pending Payments include amounts that have been processed but not yet transferred to the seller, while Past Payments represent the total of completed payments made to the seller in previous periods.
In addition, this section displays the Cargo interruption, which represents the costs reflected to the seller for logistics services used in orders, the Withholding Tax Amount, calculated at a rate of 1% on the sales amount excluding VAT, and Other Interruptions, which include additional deduction items such as commissions, discounts, and penalties.
At the bottom of the page, a list presents detailed payout information by period. This list includes Payout Period, Estimated Payment Date, Payout Amount, Deduction Amount, Net Payout Amount, and Status information. The list can be filtered by criteria such as date, minimum–maximum amount, and status to easily access relevant payout records.
11. Services / Features
The Services / Features section is where additional services and features provided specifically for the seller are listed. Through this section, the types of services that the seller can benefit from are displayed.
12. Access
The Access section is a management area designed to allow platform administrators to access the seller panel, Lidia Merchant Console, in a controlled and traceable manner. Through the “Connect to Seller Panel” button on this page, direct access to the relevant seller’s Merchant Console screen can be provided. This access is used for providing seller support, reviewing configurations, and quickly investigating operational issues.
After access to the seller panel is established, all actions performed are recorded by the system. In the Transaction Records section located at the bottom of the page, details such as the user who accessed the panel, the connection date and time, and the types of actions performed are listed in detail. This structure increases transparency in authorization processes, ensures traceability of actions, and supports operational security.
13. Settings
The Settings section is where operational rules and restrictions related to the seller are managed. This section consists of four main headings: Delivery Settings, Inventory Settings, Order Settings, and Payment Settings. The configurations made here define the seller’s operational capabilities and limitations on the marketplace.
Delivery Settings
In the Delivery Settings section, the delivery methods through which the seller can fulfill orders are defined. In this area, the appropriate options for the seller can be selected from the following:
Inventory Settings
The Inventory Settings section is where restrictions related to the seller’s product and stock management permissions are defined. Through this section, the following limitations can be applied:
These settings enable product and stock management to be carried out in a more controlled structure.
Order Settings
In the Order Settings section, restrictions regarding the regions in which the seller can sell are defined. In this area, the following authorizations can be configured:
In addition, requiring the merchant to approve the sales agreement can also be configured from this section.
Payment Settings
In the Payment Settings section, the seller’s maturity periods and payout cycles are defined on a daily basis. Existing payment accounts can be viewed in this area; if needed, a new payment account can be added or existing payment account information can be updated. This structure ensures that payments to the seller are managed in a regular and controlled manner.
Networks
The Networks section, located under the Sellers heading in the left navigation menu, is where dealerships and regional partners that your company has contracted with are managed. This section is designed to centrally track and manage business partners that operate under agreements with your organization, distinct from sellers that directly sell on the marketplace.
From this page, all business partners defined in the system can be listed. Using the Import Data button located in the upper-right area, the sample Excel template provided by the Lidia Console can be downloaded. After making the necessary edits in this document, it can be uploaded back to the system to perform bulk dealer creation. This method helps reduce manual effort, especially when onboarding a large number of business partners.
With the Export Data button, an Excel file containing the basic information of the listed business partners can be downloaded. This export can be used for reporting, analysis, archiving, or sharing data with other systems. The Add New Dealer button allows business partners to be added manually on an individual basis.
When navigating to the detail page of any listed business partner, configurations can be managed under the following sections:
Main Info
Page Management
SEO Management
Slug Addresses
Authorized Persons
Orders
Services
Settings
This structure enables operational, content-related, and administrative information related to business partners to be controlled from a single centralized location. The Business Partners section allows the company to manage its dealer and partner network in a scalable, traceable, and controlled manner.
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