Analytics and Reporting

Overview

The Analytics and Reporting feature provides merchants with valuable insights into business performance. From tracking sales trends to analyzing customer behavior and inventory turnover, these tools help merchants make data-driven decisions to optimize their operations.

Key Features

• Sales Reports: Monitor sales over time, with breakdowns by product, category, or time period.

• Customer Insights: Analyze customer behavior, including order frequency and preferences.

• Inventory Turnover: Track how quickly inventory is selling to inform restocking and discounting strategies.

• Custom Reports: Generate reports based on custom criteria for deep insights into specific areas of the business.

How to Use

Please follow the link to access detailed navigation and user guide.

1. Sales Reports:

   • Go to Reports > Sales.

   • Choose a time period and filter by product category, individual products, or regions.

   • Export the report as CSV or Excel for deeper analysis.

2. Customer Insights:

   • In the Reports > Customer tab, view customer purchase patterns, including order frequency and average order value.